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Privacy Policy

DIRTROCK DALLAS

Effective Date: January 14, 2026
Last Updated: March 2026

DIRTROCK DALLAS (“we,” “us,” or “our”) respects your privacy and protects your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.dirtrockdallas.com), use our services, or communicate with us.

When you use our website or services, you consent to the practices described in this Privacy Policy. If you do not agree with these practices, please do not use our website or services.

1. Information We Collect

A. Information You Provide Directly

We collect information you voluntarily provide when you:

  • Submit a contact form or request a quote (name, email, phone number, project type, timeline, project scope, and message)
  • Submit a vendor pre-qualification form (business name, contact information, services offered, and related details)
  • Apply for a career position through our website
  • Sign up for promotions or subscribe to our email newsletter
  • Opt in to receive SMS/text messages

B. Information We Collect Automatically

When you visit our website, we automatically collect certain information through cookies, pixels, and other tracking technologies:

  • Device and browser information (browser type, operating system, device type)
  • IP address and general geographic location
  • Pages visited, time spent on pages, and navigation patterns
  • Referral source (how you found our website)
  • Clicks, scrolls, mouse movements, and interactions with website elements
  • Session recordings and heatmap data (how you navigate and interact with pages)

C. Information Collected by Third-Party Platforms

We use Apollo.io, a business-to-business (B2B) sales intelligence platform, to identify companies that visit our website. Apollo.io may use a tracking pixel installed on our website to collect information about visiting organizations, including company name, industry, and publicly available business contact information. Apollo.io does not collect personal information directly from individual visitors for this purpose. For more information about how Apollo.io collects and processes data, visit the Apollo.io Privacy Policy.

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Process and manage quote requests and project inquiries
  • Send transactional communications (quote follow-ups, project updates, and reminders)
  • Send marketing communications (email newsletters and SMS messages) with your consent
  • Improve our website functionality and user experience
  • Analyze website traffic and usage patterns
  • Identify prospective business clients and support B2B sales outreach
  • Serve relevant advertisements and measure advertising effectiveness
  • Protect our website from spam and automated abuse
  • Comply with legal obligations

3. SMS/Text Messaging Program

This section describes our SMS marketing program and satisfies mobile carrier and regulatory requirements.

Program Description

When you opt in to receive text messages from DIRTROCK DALLAS, you may receive messages about promotions, special offers, project updates, and other marketing communications.

Message Frequency

Message frequency varies. You can expect approximately 4 messages per month, though this may vary based on promotions and events.

Message and Data Rates

Message and data rates may apply. Please check with your mobile carrier for details about your messaging plan.

Consent

When you opt in to our SMS program, you consent to receive automated marketing text messages at the phone number you provided. Your consent is not a condition of any purchase.

Opt-Out

You may opt out of text messages at any time by replying STOP to any message you receive from us. After you opt out, you will receive a single confirmation message and no further marketing texts.

Help

For assistance, reply HELP to any message or contact us at info@dirtrockdallas.com.

No Sharing for Marketing

We do not share, sell, or rent your mobile phone number to third parties for marketing purposes.

Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. Message delivery depends on effective transmission from your wireless carrier.

4. Email Marketing

When you subscribe to our email list, you will receive newsletters, promotional offers, and other marketing communications. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email or by contacting us directly.

5. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and understand how you interact with the site.

Technologies We Use

Google Analytics 4 (GA4)

We use Google Analytics 4 to analyze website traffic and understand how visitors use our site. GA4 collects information such as pages visited, time on site, user engagement events, and how you arrived at our website. GA4 uses first-party cookies and collects data in an event-based model. This data helps us improve our website and services. GA4 may also collect demographic and interest data when available. For more information, visit: How Google uses information from sites that use our services.

Google Tag Manager (GTM)

We use Google Tag Manager to manage and deploy the analytics and marketing tags listed in this section. GTM itself does not collect personal information or access data stored in cookies. It functions as a container that fires the tags described here based on predefined rules. The data collection practices of each individual tag are described in their respective sections.

Google Ads

We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising campaigns and to show you relevant ads across Google’s network. Google Ads may place cookies on your device to track conversions (such as form submissions or phone calls that result from an ad click) and to build audience lists for remarketing. You can opt out of personalized advertising at Google Ad Settings.

Meta Pixel (Facebook/Instagram)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram and to show you relevant ads on Meta’s platforms. The Meta Pixel collects information about your activity on our website, such as pages visited and actions taken (like form submissions). This data may be linked with your Meta account to deliver targeted advertising. For more information: Meta Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products and services and online activity. We also use this information for site optimization, fraud and security purposes, and advertising. Microsoft Clarity does not record keystrokes in a way that reveals typed content, and it includes built-in data masking to reduce exposure to personally identifiable information. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Apollo.io

We use Apollo.io’s website visitor tracking to identify companies (not individual people) that visit our website for B2B sales and marketing purposes. Apollo.io uses a tracking pixel to collect information about the organizations visiting our site, which may include company name, industry, and estimated company size. This data helps us identify potential business clients and conduct targeted outreach. Apollo.io may also use cookies and similar technologies to collect device-level information such as IP address, browser type, and pages visited. For more information about Apollo.io’s data practices and how to exercise your rights, visit the Apollo.io Privacy Policy or the Apollo.io Privacy Center.

Cloudflare Turnstile

Our website uses Cloudflare Turnstile to protect our forms from spam and automated abuse. Turnstile is a privacy-preserving alternative to traditional CAPTCHA systems. When you interact with a form protected by Turnstile, Cloudflare processes client-side signals such as your IP address, browser type, TLS fingerprint, and user-agent header to determine whether the visitor is human. Turnstile does not use traditional tracking cookies and does not require you to solve visual puzzles. Cloudflare processes this data both as a data processor (on our behalf, to protect our website) and as a data controller (to improve Turnstile’s bot detection capabilities). For more information, see the Cloudflare Privacy Policy and the Cloudflare Turnstile Privacy Addendum.

Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are sent. Note that disabling cookies may affect the functionality of our website.

6. Third-Party Services

We use third-party service providers to operate our business. These providers may collect and process your information in accordance with their own privacy policies. The third-party services referenced in this Privacy Policy include Google (Analytics, Tag Manager, Ads), Meta (Facebook/Instagram Pixel), Microsoft (Clarity), Apollo.io, and Cloudflare (Turnstile).

7. How We Share Your Information

We may share your information in the following circumstances:

  • Service Providers: With the third-party service providers listed above to operate our business and deliver services to you.
  • B2B Sales Intelligence: Website visitor data may be processed by Apollo.io to identify visiting companies for business development purposes. This does not involve selling your personal information.
  • Legal Requirements: When required by law, court order, or government request.
  • Protection of Rights: To protect our rights, safety, or property, or that of our customers or the public.
  • With Your Consent: When you have given us permission to share your information.

What We Do Not Do

  • We do not sell your personal information.
  • We do not share your information with third parties for their own marketing purposes.
  • We do not share your mobile phone number with third parties for marketing.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected:

  • Contact and project information: For as long as you remain an active customer, plus a reasonable period thereafter for customer service and legal purposes.
  • Marketing preferences: Until you unsubscribe or request deletion.
  • SMS consent records: We maintain records of SMS consent for compliance purposes.
  • Analytics data: Google Analytics retains data according to our configured retention settings. Microsoft Clarity retains session data for up to 13 months. Aggregated analytics data may be retained indefinitely.
  • Apollo.io data: Website visitor tracking data is retained by Apollo.io according to their data retention policies.
  • Cloudflare Turnstile data: Cloudflare retains Turnstile signals for a limited period as described in their privacy policy and does not use this data to identify individual visitors.

9. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure servers, and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to certain exceptions.
  • Opt-Out of Marketing: Unsubscribe from email or SMS marketing at any time.
  • Opt-Out of Tracking: Use the cookie controls and opt-out links described in Section 5 to limit tracking on our website.
  • Apollo.io Removal: Request removal of your information from Apollo.io’s database through their Privacy Center.

To exercise any of these rights, please contact us at info@dirtrockdallas.com. We may need to verify your identity before we process your request.

11. Children’s Privacy

Our website and services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us immediately.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have questions, concerns, or requests about this Privacy Policy or your personal information, please contact us:

DIRTROCK DALLAS
3920 I-30
Rockwall, TX 75032
Phone: 214-444-8825
Email: info@dirtrockdallas.com
Website: www.dirtrockdallas.com

This Privacy Policy was last updated in March 2026.